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Fall promotion steers buyers to Cooper dealers

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Cooper Tire & Rubber Co.'s fall promotion, “Take the Money and Ride,” starts Aug. 25 and runs through Oct. 16, 2010. The national rebate event gives consumers an opportunity to take advantage of savings on the purchase of select Cooper tires.

Consumers are eligible to receive up to a $50 Visa Rebate card when they purchase a new set of four qualifying Cooper tires through participating dealers in the United States and Canada (excluding Quebec) during the event. There are two eligible products:

Cooper CS4 Touring, a premium luxury touring tire is designed for drivers who want optimum ride comfort, sporty handling, all-season traction and attractive styling.

Cooper GFE, the company's first tire to focus on lower rolling resistance. It utilizes "advanced design and materials technology to maximize fuel economy."

Cooper is supporting the rebate program with national television, digital and local radio advertising, as well as point -of-sale materials for its dealers. Rebate forms are available at coopertirerebates.com, coopertire.com or facebook.com/coopertire.

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