Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Commercial Business Retail Suppliers Wholesale Distribution

Double Coin creates 'pull' for truck tires

Order Reprints

Over the last several years, Double Coin Holdings Ltd. has mounted a concentrated effort to boost the visibility of its Double Coin truck tire brand.

Find out what the company has done and what it plans to do in the June 2010 issue of Modern Tire Dealer, available now!

Double Coin's goal is to "differentiate ourselves from other Chinese tire manufacturers so (dealers) see some similarities to the major manufacturers," says Aaron Murphy, vice president of China Manufacturers Alliance LLC, Double Coin's U.S.-based subsidiary.

"While we've done a very good job of pushing tires and offering quality products at a quality price, we also realized we needed to create some awareness in the marketplace."

Read the rest of MTD's interview with Murphy in the June issue!

Related Articles

CMA Adds U.S. Warehouse Space for 200,000+ More Double Coin Truck Tires

Love's Truck Care, Speedco to Carry Double Coin Truck Tires

New Double Coin Truck Tire is for Regional/Long Haul Use

Upcoming Events

09 Mar

Work Truck Show 20th Anniversary
Indianapolis, IN

You must login or register in order to post a comment.