Over the last several years, Double Coin Holdings Ltd. has mounted a concentrated effort to boost the visibility of its Double Coin truck tire brand.
Find out what the company has done and what it plans to do in the June 2010 issue of Modern Tire Dealer, available now!
Double Coin's goal is to "differentiate ourselves from other Chinese tire manufacturers so (dealers) see some similarities to the major manufacturers," says Aaron Murphy, vice president of China Manufacturers Alliance LLC, Double Coin's U.S.-based subsidiary.
"While we've done a very good job of pushing tires and offering quality products at a quality price, we also realized we needed to create some awareness in the marketplace."
Read the rest of MTD's interview with Murphy in the June issue!
