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Yokohama posts tire education videos on Web

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Yokohama posts tire education videos on Web

Yokohama Tire Corp. has posted a series of short videos on its Web site,, and YouTube designed to educate consumers about proper tire maintenance.

The videos last two to three minutes and cover topics like air pressure checks, reading a sidewall, ways to achieve better fuel efficiency, braking distances and how to select the correct tire for a vehicle.

The first video features off-road racing champ and TV commentator Cameron Steele.

"Consumer awareness and education regarding tires is vital," says Fred Koplin, director, marketing communications, for Yokohama. "We designed these short, entertaining videos to help consumers understand just how important tires are, especially since tires are the only part of the vehicle to touch the road."


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