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SEMA taking exhibitor applications for show

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Applications to exhibit at the 2010 Specialty Equipment Market Association (SEMA) Show are now available at The show will be held Nov. 2-5 in Las Vegas, Nev.

The SEMA Show features more than two million square feet of exhibits and attractions.

"We're optimistic about the 2010 SEMA Show and believe the industry will deliver one of the most successful events yet," says Peter MacGillivray, SEMA vice president of events and communications.

More than 50,000 buyers attended the 2009 SEMA Show, which was held last November. "Buyers come to the SEMA Show to do business," says MacGillivray, who notes that 91% "come to seek new products and 72% are hoping to meet new vendors."

Exhibitor applications received with deposits by May 7, 2010, will be included in the priority space selection process. The three-week process takes place June 2-23 and gives exhibitors an opportunity to select the actual location of their SEMA Show booth, as well as learn more about ways they can increase exposure and/or save money.

"The space selection process is significant because it's the first real step leading up to exhibiting at the SEMA Show. More importantly, however, is that it allows us an opportunity to start working with exhibitors to help maximize the return on their investment."

The process is especially helpful for first-time exhibitors, he adds. "For those who have never participated in the SEMA Show before, it can be challenging to navigate all the programs and services available. From setting up a booth and securing badges to promoting one's product and connecting with the right buyers, there are programs and ways to make it easier and less costly."

For more information, see or contact SEMA Show management at (702) 450-7662, ext. 120.

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