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SEMA Show steers exhibitors to Las Vegas

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Applications to exhibit at the 2010 Specialty Equipment Market Association (SEMA) Show are now available at The show will be held Nov. 2-5 in Las Vegas, Nev.

The SEMA Show features more than 2 million square-feet of exhibits and attractions.

“We’re optimistic about the 2010 SEMA Show and believe the industry will deliver one of the most successful events yet,” says

Since the first SEMA Show in 1967, the automotive specialty equipment market has gathered to make the annual show one of the leading auto accessories trade events in the world. Last year, more than 50,000 buyers visited the four-day event.

“Buyers come to the SEMA Show to do business,” says Peter MacGillivray, SEMA vice president of events and communications. According to SEMA research, 91% of the buyers come "to seek new products," and 72% "are hoping to meet new vendors."

Exhibitor applications received with deposits by May 7, 2010, will be included in the priority space selection process. The three-week process takes place from June 2 through June 23, and gives exhibitors an opportunity to select the actual location of their SEMA Show booth.

“The space selection process is significant because it’s the first real step leading up to exhibiting at the SEMA Show,” says MacGillivray. “More importantly, however, is that it allows us an opportunity to start working with exhibitors to help maximize the return on their investment.

"For those who have never participated in the SEMA Show before, it can be a challenge to navigate all the programs and services available. From setting up a booth and securing badges, to promoting one’s product and connecting with the right buyers, there are programs and ways to make it easier and less costly.”

To learn more about the event and how to exhibit, visit or contact SEMA Show Management at (702) 450-7662, ext. 120.

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