Shawn McKenzie, vice president of marketing for Summit Tires of Mass. Inc., has launched a social media "content management system" for independent tire dealers.
The system, Social Butterfly, enables tire dealers to link their own Facebook pages, Twitter profiles and corporate Web sites to a central online location. Dealers also can upload photos, videos and other content, as well as engage customers in online conversations.
Social Butterfly's format lets users control their own content and make changes at will. For more information, see socialbutterflypro.
For more about how tire dealers are using social media to interact with customers and promote their businesses, see the March issue of MTD, available now!
