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ASA names Halle president, Croswell to consult

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ASA Tire Systems has named Kenneth Halle its new president. He replaces Wayne Croswell as ASA president. Croswell will still work with ASA, "just in another capacity on a consulting level," according to a company spokesperson.

Halle joined ASA International in 1982 and has held many positions, including training consultant, department manager, account manager, salesperson, sales manager, vice president of sales, vice president of operations and finally COO of TradePoint, ASA's international trade division.

Most recently he was COO of Kewill Inc., running the company's U.S. trade and logistics functions.

Halle "has extensive experience in all functions of ASA's businesses and will continue the successes of ASA Tire in achieving its growth potential, as well as its focus on customer service and satisfaction," say ASA officials.

"I'm delighted to be back with ASA and I look forward to working with the industry and ASA customers," says Halle. "My focus with ASA will be centered on quality customer service and providing feature-rich competitive software to the tire industry."

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