To boost participation in National Car Care Month, the Car Care Council is lowering the cost of its “Be Car Care Aware” point-of-sale starter kits by 25% to $59.
The kits contain materials to enhance community car care events in April and throughout the year, and can be ordered online at http://www.carcare.org/point-of-sale-kit.
“There has never been a more important time to help motorists understand how proper vehicle maintenance can help them save in the long run,” says Rich White, executive director, Car Care Council. “To be sure that repair shops, stores and other industry organizations have the tools to actively participate in National Car Care Month this year, we are extending this special offer on our popular point-of-sale kits.”
The starter kit was designed based on feedback from industry participants, making it easier to plan and execute National Car Care Month community car care events and get involved with the on-going “Be Car Care Aware” consumer education campaign.
The kit includes consumer education brochures, posters, bay banners, mirror hangers, vehicle inspection forms, an English/Spanish countermat and the popular Car Care Guide. As a bonus, repair shops and parts stores that purchase a kit will be included in the Find-A-Shop locator on the Car Care Council Web site.
The council recently introduced a new video to give distributors, repair shops and stores a “test drive” of community car care events with vehicle inspections. It includes footage of events in several states and candid testimonials from industry professionals, and demonstrates how car care events grow new business, increase traffic, improve employee morale and build community good will, says the council. The video can be viewed by visiting www.carcare.org.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a free copy of the council’s Car Care Guide or for more information, visit www.carcare.org.
