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Engine diagnostics: $1 billion in sales for dealers

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A new survey from Modern Tire Dealer sheds some light on what goes on in the service bays of your peers.

The 2009-2010 Modern Tire Dealer Automotive Service Survey breaks down the various service segments so that you have a benchmark to which you can compare your own dealership's performance. It covers everything from air conditioning service to shock and strut work.

Engine diagnostics and tuneups represent 6.3% of all automotive service dollars. In all, more than $1 billion was spent on engine diagnostics in 2009, according to the survey.

Fifty-three percent of the respondents performed this service, broken out per location as follows:

Average ticket price per job: $226.47
Average number of jobs per month: 26
Average yearly sales: $70,659
Average profit margin: 55%
Annual profit per location: $38,862.45

Of the independent tire dealers surveyed, 2.4% said they plan to buy some type of engine diagnostic analyzer in the next 12 months.

For more survey information, check out January's Modern Tire Dealer Facts Issue.

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