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SEMA will hold online marketing Webinar

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The Specialty Equipment Market Association (SEMA) will present a Webinar discussing the essentials of online marketing on Jan. 14.

The Webinar will highlight the four basic types of online marketing, common online marketing pitfalls and other subjects. "Love it or hate it, the Internet has become a prolific sales stream, and every forward-looking company must address online sales as part of its marketing strategy," say SEMA officials.

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