TCS: New website module helps sell services
TCS Technologies, a provider of tire and automotive service dealer websites and digital marketing services, has added a factory-scheduled maintenance module to its dealer website platform.
The “My Service Reminder” module aims to help dealers sell more high-margin, low-comeback preventative maintenance services.
TCS says its My Service Reminder module enables dealers to quote and schedule vehicle manufacturer recommended services on their websites. As website visitors enter their vehicle and mileage, the website will present manufacturer recommended services for the current, previous, and future scheduled intervals nearest to their current mileage.
From the dealer’s website a consumer can select the service operations they would like to request a price quote on or schedule the services. Users will be emailed the recommended maintenance and have the opportunity to sign up for future reminders.
Says TCS President Barry Reese: “According to Google, 43% of drivers perform a search online when deciding where to take their vehicle for service. With over 40 million recalls this year, preventative maintenance, now more than ever, is on the mind of the consumer. In addition, independent dealers face the massive barrier of the myth that factory recommended maintenance can only be performed by the OE dealership. As My Service Reminder launches and evolves throughout 2014, it will be another way TCS is partnering with the independent dealer to overcome these obstacles and keep drivers coming back through their doors.”
TCS says the module offers several features:
Vehicle/mileage specific search functionality. My Service Reminder allows the consumer to shop for preventative services by vehicle and request a quote on multiple services in a single click. The same proven methodology TCS uses to promote tire sales via an intuitive and dealer customizable online catalog is now being leveraged to enable consumers to shop for vehicle specific preventative maintenance.
Generate repeat customers. My Service Reminder creates a valuable consumer resource for ‘glove box’ service interval information, thereby generating more online and in-store traffic for independent tire dealers and automotive repair shops. According to Google, 73% of drivers would return to a service center they visited for preventative maintenance for future large repairs. The goal is to help consumers take better care of their vehicles reducing the chance of costly breakdowns while at the same time creating more repeat business for dealers.
Print, email, quote and schedule preventative maintenance. As online visitors research the maintenance due on their vehicle, they can choose to print or email the list of recommended services, request a quote or schedule an appointment for specific services.
Be found when drivers are searching online. Online searches for auto maintenance has grown 66% in the last three years. My Service Reminder allows dealers to be the digital resource in their market when drivers are searching for how to care for their vehicle.
Dealers interested in learning more about My Service Reminder can contact TCS at 888-449-8473 or visit http://tcstire.com/myservicereminder.