GRI Introduces Green XLR Earth 65+

Nov. 8, 2022

Global Rubber Industries Pvt. Ltd. (GRI) is unveiling the Green XLR Earth 65+, a radial agriculture tire with a tread design that creates a virtual rib and also subscribes to GRI's sustainable mission.

The tire, which will be on display at SIMA in Paris, France, is made with 37.5% sustainable materials and designed to drive performance and productivity for tractors all across the globe.

GRI says the virtual rib sets the Green XLR Earth 65+ apart from other 65 series radial farm tires, as it provides both enhanced driving comfort and improved steering precision at higher speeds. The curve of the lug angle at the center is designed for better fuel efficiency as well as better off-road traction to enhance the tire's lifespan. 

Prabhash Subasinghe, managing director of GRI, says, “The ambition to innovate aggressively in the space of sustainability led specialty tires continues to grow within GRI, owing to its significant positive impact on the environment, the farming community and society at large. The feedback received so far by farmers who are currently testing the tires on the field have further encouraged us to continue this trend of innovation. More and more, the future of specialty tires will depend on the incorporation of earth friendly value propositions to help reduce the carbon footprint further. We are happy to have already begun this journey well ahead of the game.”

Mahesha Ranasoma, GRI's CEO, says, “The innovative tread design of the Green XLR Earth 65+ is borne out of extensive R&D and the virtual rib created as a result, is proving extremely beneficial in tests relating to performance and comfort for tractors used on farms. More importantly, it protects not just the soil, but also the future of generations to come. We are proud to be leading this mission in producing one of the world’s first and most earth-friendly agriculture tires, and we look forward to continuing to sustain this momentum we have created.”

Like the Green XLR Earth Series which was introduced in August 2022, the Green XLR Earth 65+ also includes bio-sourced, sustainable, and recycled materials and is an earthy green color. GRI touts the tire's manufacturing with pure natural rubber, highly dispersible silica, recycled carbon black, natural soybean oil and reclaimed rubber from used tires.

The tire will be available in early 2023.