OTR Wheel Gets New Name, Branding

March 29, 2023

OTR Wheel Engineering Inc. has a new trade name: OTR Engineered Solutions, plus a new logo, tagline and website.

The above elements were rolled out "to better reflect OTR's full capabilities, which have expanded with the company's growth into a global solutions provider," say company officials.

Founded in 1987 to provide off-the-road tires and wheels, the firm also offers value-added services for tire dealers and original equipment manufacturers.

These include sourcing, warehousing, tire mounting services, foam filling, flat proofing, wheel inspection and more.

"Thanks to our history of innovation, OTR today has much more to offer beyond wheels and tires," notes John Major, the company's director of marketing.

"We are a true partner in the off-the-road market with 34 facilities located across North America, Europe and Asia."

OTR Engineered Solutions' new tagline is "Roll More."

The company's website is www.otrwheel.com.