Maxam Names Sales Director

Maxam Tire North America has promoted Eric Appleby to national account sales director.

In his new role, Appleby will lead Maxam's national account strategy across North America with a focus on growth, plus "deepening dealer partnerships and delivering value-driven solutions to our customers," say Maxam officials.

Before joining Maxam in 2024, Appleby spent nearly 25 years with Goodyar Tire & Rubber Co., where he held a variety of sales and leadership roles.