Vipal Celebrates 'New Moment' in North America
Retreaders from across the United States and Canada gathered to "strengthen relationships, share strategies and present the evolution" of their operations, according to Vipal officials.
"We have intensified our investments to strengthen Vipal Rubber’s presence in the United States," says Felipe Henzel, commercial director, international markets and two-wheels division for Vipal Rubber. "We are expanding our operations here, including the increase of local production at the Madison (Tenn.) plant, further stressing our commitment to our North American clients."
"Throughout the meeting, Vipal stressed its commitment to strengthening independent retreaders and highlighted its ambition to be solidified as the main partner for this segment in the United States, supported by continuous investments in local production and structure and expansion of portfolio," according to Vipal officials.
"The company presented its strategy as a house of brands, integrating Marangoni, Vipal and Ruzi into a complementary, more efficient portfolio. The new organization eliminates overlaps and allows partners to find their ideal solution for every application, ensuring they operate in the same level of major groups, preserving their autonomy and competitiveness." (Vipal acquired Marangoni several years ago. The deal included acquisition of Marangoni's plant in Madison.)
"Marangoni concentrates (our) ring system solutions, which stand out in high-demand applications, such as long-haul transportation, heavy loads and operations in extreme conditions, with gains in performance, mileage and standardization. Vipal ... has products with consolidated technology and proven performance that position the company among the top global manufacturers and efficiently meet the demands from fleets and retreaders. Ruzi expands the portfolio competitiveness by offering an alternative with excellent cost-benefit ratio, focused on the maximum use of casing and applications that require balance between cost and benefit. Together, the three brands allow Vipal Rubber to deliver a full, segmented offer, capable of catering to different operation profiles with consistency and competitiveness."
Vipal also addressed the integration of Marangoni during the meeting, which took place April 8-10.
"The acquisition of Marangoni’s operation in North America expands synergies and consolidates the company’s operation as a robust vendor, with strong local presence," say Vipal officials. "To make our operation more efficient, we are in the process of consolidating the companies Marangoni Tread North America (MTNA) and Vipal Rubber Corporation (VRC), creating a single company, Vipal Rubber, which will also allow to unify customer service and strengthen the Vipal Rubber brand in the U.S."