Continental Tire the Americas LLC has named Ashok Vedanayagam as head of commercial specialty tires, Americas.

According to Continental officials, his appointment reinforces company’s commitment to continued growth and customer focus across its specialty tire businesses.

Vedanayagam assumes responsibility for Continental’s earthmoving, material handling and port operations tire segments throughout North and South America. 

He will support Continental’s efforts "to deliver innovative tire solutions and exceptional value to customers operating in demanding material handling, earthmoving and port environments. 

"Vedanayagam brings more than two decades of experience having held a variety of leadership positions across both the commercial truck tire and passenger and light truck tire businesses, where he has successfully driven growth, strengthened customer partnerships and advanced market-focused strategies across multiple regions," say Continental officials.

“Ashok’s extensive experience in sales, marketing, and international business leadership makes him exceptionally well qualified for this role,” said Renato Sarzano, Senior Vice President, Commercial Tires Americas, Continenta