Yokohama is orange and blue at Auto Shanghai

April 18, 2011

Yokohama Rubber Co. Ltd. will exhibit its new eco tire BluEarth at Auto Shanghai 2011, April 19-28, 2011 (April 19 and 20 are press days), in Shanghai, China. The company also will highlight its environmental technology and orange oil compounding technique.

Yokohama says orange oil makes rubber more pliable for improved road grip, enhancing both driving and environmental performance. The booth will feature an explanation of orange oil compounding technique as well as displays of tires using the technology such as the premium comfort tire ADVAN dB V551, released in China in March, and racing tires for the CTCC, to which Yokohama Rubber provides one-make tires.

BluEarth is an environmentally, human and socially friendly tire series to be marketed around the world. It is already available in Japan and Europe and will be released in China in this fall.

During the auto show, the company will hold a press conference for its business strategy in China on April 20. Its activities in collaboration with the China Environmental Protection Foundation will also be announced to the press on April 24. On this occasion, popular actor Louis Koo, Yokohama Rubber's celebrity spokesman in China, will visit the exhibition site and take part in the press conference as Yokohama's environmental ambassador.

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