Cooper unveils interactive product microsites

June 15, 2011

Two newly designed microsites, and, have been launched by Cooper Tire & Rubber Co. and feature three of the company’s newest products, the Cooper Zeon RS3-S and RS3-A, and Discoverer A/T3.

The launch of the microsites mirrors Cooper Tire’s dedication to provide not only cutting-edge tire technology, but also cutting-edge customer engagement. The new sites follow the company’s launch of a wide range of new products in 2011, all of which are now available for purchase at Cooper Tire dealers nationwide.

The company has also developed online product educational tools to encourage active engagement with its consumers and dealers in support of these new products.

"The sites enable consumers to directly connect with the Cooper brand and learn more about the new ultra high performance and light truck/sport utility vehicle tires," says Hal Gardner, vice president, Marketing Communications and Market Intelligence for Cooper Tire. 

The microsites offer a new engaging web experience for the ultra-high performance and off-road enthusiasts, providing new product awareness and interest with engaging, interactive content. Both sites include tire research, technology, design and engineering; performance development and testing videos; 360 degree design features and benefits; and the latest media reviews, all creating a great customer experience.

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