ASE Unveils 50th Anniversary Logo

Oct. 26, 2021

The National Institute for Automotive Service Excellence (ASE) has unveiled a new logo in recognition of its 50th anniversary in 2022. The institute says this sets the stage for a year-long celebration of the many milestones and growth achieved since its founding in 1972.

ASE has worked to improve the quality of vehicle repair and service by testing and certifying automotive professionals.

From its initial offering of four automobile tests in 1972, ASE today offers 57 tests and certifications from automobiles and medium-heavy trucks to transit and school buses, collision repair, parts, military and others. More than a quarter of a million individuals hold ASE certifications in these areas of the transportation industry.

“The National Institute for Automotive Service Excellence was established by industry leaders to identify competent professional technicians and the repair facilities where they are employed whether vehicle dealerships or independent businesses,” says Tim Zilke, president, CEO, ASE. “During ASE’s celebration in 2022, we plan to partner with industry organizations to showcase service professionals and the work they do to keep America’s vehicles safe and on the road.”

The ASE 50th Anniversary commemorative logo can be found at

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