Pirelli Announces Partnership with Goodwood Estate

May 10, 2023

Pirelli North America Inc. announced a multi-year partnership with Goodwood Estate to be the exclusive tire partner for the annual flagship event, Goodwood Festival of Speed, presented by Mastercard, which runs from July 13 – 16.

Pirelli has been the exclusive tire partner to F1 since 2011 and is also the unique supplier to the World Rally Championship.

Pirelli will be present at the Goodwood Festival of Speed with two exhibition spaces that will illustrate 150 years of evolution in high-tech products, racing spirit, art and culture and sustainability.

One of the spaces will be dedicated to the P Zero family of tires, where three new products will be previewed to mark the imminent renewal of Pirelli’s entire high-end range.

“Pirelli has an outstanding reputation for excellence and innovation, qualities that make them a welcome addition as a Goodwood partner,” says the Duke of Richmond.

“As the leader in the prestige tire market and the official supplier of tires to F1, the pinnacle of motor racing, we are excited to have them on board for the 30th anniversary of Festival of Speed.”

“I’m pleased that Pirelli is partnering with the Goodwood Festival of Speed,” says Marco Tronchetti Provera, executive vice chairman and chief executive officer, Pirelli.

“It is an excellent fit for us. As a market leader in high-end tires, Pirelli feels at home among the world’s leading premium and prestige carmakers. This also goes for the festival’s attention to motorsport, an area we have been involved in since 1907. Finally, and importantly, we identify with and appreciate the festival’s interest in new forms of sustainable mobility, as we are focused on developing new technologies to make mobility ever more sustainable.”