Mann+Hummel Purolator Filters LLC has announced the sponsorship of four professional drivers participating in the Formula Drift Pro Series.
Purolator will serve as an affiliate sponsor and technical partner for Ryan Tuerck of Papadakis Racing, Dan Burkett of RAD Industries, Odi Bakchis of Feal Suspension Race Team and Rome Charpentier of Garagistic.
The campaign includes on-vehicle and paddock promotion, driver meet-and-greets, RC drift car competitions for fans on race weekends, community activations and other co-branding opportunities.
“Formula Drift is one of the fastest growing spectator events in the world, and it’s the number one motorsport on social media for millennials and Gen Z,” says Daryl Benton, vice president of sales and marketing for the automotive aftermarket with Mann+Hummel.
“Our Formula DRIFT partners are peak performers in the toughest conditions, making them ideal spokespersons for promoting our superior line of PurolatorBOSS oil filters across generations of automotive do-it-yourselfers.”
