Black's Tire Dealers Honor Memorial Day
Black’s Tire & Wheel Distributors will recognize 16 top-performing partner dealers during Memorial Day weekend with a special patriotic tribute during NASCAR’s Coca-Cola 600 weekend at Charlotte Motor Speedway.
With a red, white and blue paint design that incorporates patriotic stars-and-stripes graphics featured on the No. 16 Kaulig Racing Chevrolet – driven by AJ Allmendingera – the dealer group will pay tribute to America’s military service members and Memorial Day. The special scheme will also prominently feature the names of the winning dealers from the BTS Tire & Wheel Distributors Partner Dealer Promotion across the vehicle, say company officials.
The No. 16 Kaulig Racing Chevrolet will feature the following dealer partners from across North Carolina, South Carolina, Tennessee, Virginia and West Virginia:
- Gerald’s Tires & Brakes – Charleston, South Carolina
- Alray Tire Center – Morganton, North Carolina
- Baity’s Tire Service – Yadkinville, North Carolina
- Freeman’s Tire & Wheel – Albemarle, North Carolina
- Try-City Tire Service – Forest City, North Carolina
- Northside Auto Parts – Hartsville, South Carolina
- J.E. Womble & Sons – Lillington, North Carolina
- Waters Tire – Woodruff, South Carolina
- Warren Service Center – Salemburg, North Carolina
- Blue Ribbon Tire Company – Mauldin, South Carolina
- Kar-Mar Tire Sales – Kannapolis, North Carolina
- GMAX Automotive & Xcessories – Mount Pleasant, North Carolina
- Crossroads Tire Plus – Midland, North Carolina
- Myers Tire & Auto Center – Statesville, North Carolina
- Hayworth Tire & Auto Service – Kingsport, Tennessee
- Bill Cole Auto Mall – Bluefield, West Virginia
"The Memorial Day Weekend program continues BTS’s deep involvement in motorsports while highlighting the independent dealers and local businesses that help drive the company’s wholesale distribution network throughout the Southeast and Mid-Atlantic," according to officials.
“Charlotte on Memorial Day Weekend is one of the biggest stages in all of motorsports, and we’re proud to use that platform to recognize both our dealer partners and the men and women who have laid down their lives for our country,” says Rick Benton II, vice president of sales and marketing for Black’s Tire and BTS Tire & Wheel Distributors. “These independent dealers are the backbone of the tire industry in their communities, and it means a lot to celebrate them with a car design that also honors the patriotic spirit of the weekend.”
The NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway is one of NASCAR’s premier events and annually serves as a centerpiece of Memorial Day Weekend racing.
BTS Tire & Wheel Distributors, one of the nation’s largest independent tire distributors, continues its involvement in NASCAR and short-track racing and aims to connect directly with customers, dealer partners and communities.
“Black’s Tire has always been a family business, and a big part of what makes BTS special is that so many of our dealer partners are family-owned businesses too,” says Benton. “These relationships span years – and in many cases generations – built on trust, loyalty and shared values.”