Black's Tire Service (BTS) will serve as the entitlement partner for the NASCAR CRAFTSMAN Truck Series race on Aug. 14 at Richmond Raceway.

The event, which will be named the Black's Tire 250 presented by BTS Rewards, is the opening race of Richmond Raceway’s 80th anniversary NASCAR race weekend. The event will feature notable racers as they compete on the 3/4-mile D-shaped oval.

Black’s Tire will also be the primary sponsor on the No. 15 Tricon Garage Toyota with driver Tanner Gray. BTS will be including their winning BTS Partner Rewards Dealers on the decklid of the truck for the event, say company officials.

“We're excited to welcome Black’s Tire Service as the entitlement partner for our NASCAR CRAFTSMAN Truck Series race,” says Lori Waran, president of Richmond Raceway. “Their support of this event helps elevate an already exciting race weekend, and we're proud to have them associated with one of the premier events on our schedule. We look forward to showcasing great racing while introducing Black’s Tire to our passionate fans at Richmond 
Raceway.”

The company says the Black's Tire 250 presented by BTS Rewards will also recognize BTS Tire & Wheel Distributors' network of independent tire dealers and wholesale customers throughout Virginia and 
the Southeast.

“On behalf of our team at Black's Tire Service and BTS Tire & Wheel Distributors, we're honored to partner with NASCAR and Richmond Raceway for this exciting event,” says Rick Benton II, vice president of Black's Tire Service. “The Black's Tire 250 is more than a race sponsorship – it's an opportunity to celebrate the independent tire dealers, wholesale 
customers and BTS Partner Dealers who are the backbone of our business.

"As we continue expanding our wholesale presence throughout Virginia, we're excited to welcome our dealer partners from across the region to Richmond for a weekend that recognizes the relationships that drive our success.”