Black’s Tire Service will feature independent tire dealers, wholesale customers and partner dealers on Tanner Gray’s No. 15 Toyota Tundra during the Black’s Tire 250 presented by BTS Rewards.

Black’s Tire Service (BTS) has unveiled a special “Black Magic” paint scheme that will appear on Tanner Gray’s No. 15 TRICON Garage Toyota Tundra TRD Pro during the NASCAR CRAFTSMAN Truck Series race at Richmond Raceway.

The Black’s Tire 250 presented by BTS Rewards will take place Aug. 14. Black’s Tire was previously named the entitlement partner for the race and primary sponsor of Gray’s truck.

The special wrap will recognize independent tire dealers, wholesale customers and BTS partner dealers that have contributed to the company’s growth. It also will highlight Black’s Tire’s expanding network of partner dealers in central Virginia, the Richmond market, the Southeast and other regions.

“We’re honored to team up with both Tanner Gray and Richmond Raceway for this exciting event,” says Rick Benton II, vice president of Black’s Tire Service.

“The Black’s Tire 250 is an opportunity to celebrate the independent tire dealers, wholesale customers and BTS partner dealers who are the backbone of our business. As we continue expanding our wholesale presence throughout Virginia, we’re thrilled to bring our dealer partners on board Tanner’s truck from across the region to Richmond for a weekend that recognizes the relationships that drive our success.”

BTS Rewards, fueled by Elite Rewards, will be featured throughout the race weekend as the official rewards platform of Black’s Tire Service and BTS Tire & Wheel Distributors.

The program provides participating dealers with incentives, benefits and access to VIP experiences. Black’s Tire officials say the program is designed to strengthen the company’s relationships with its wholesale and partner dealer customers.

Down East Heating & Air also will appear on the No. 15 truck. The North Carolina-based heating and cooling company previously partnered with Black’s Tire and Gray during the 2026 season.

The Black’s Tire 250 presented by BTS Rewards will begin at 7:30 p.m. Eastern on Friday, Aug. 14. The race will be televised on FS1, with radio coverage from the NASCAR Racing Network and SiriusXM NASCAR Radio.

Founded in 1929, Black’s Tire is celebrating its 97th year in business. The family-owned company operates more than 75 locations in North Carolina, South Carolina, Virginia and eastern Tennessee.

Black’s Tire also operates 15 distribution centers through BTS Tire & Wheel Distributors, as well as a commercial sales division and Carolina Retreads. The company employs more than 1,200 people.