‘A fond Mahalo!’ Hawaiian dealer Lex Brodie dies

Jan. 14, 2013

Lex Brodie, longtime businessman and tire dealer, died Friday Jan. 11, 2013, in Kauai, Hawaii, at the age of 98.

Brodie was born on Kauai in 1914. In 1933, he was one of the first “Waikiki Beach Boys” and was in business giving canoe rides and surf lessons, according to his company, Lex Brodie’s Tire Brake & Service Co. In 1958 he bought a Chevron station where he started Lex Brodie's Tire Co. in 1961.

Brodie retired in 1991. Scott Williams is the current president of Lex Brodie's Tire Co.

The company’s Facebook page states: “We are grateful to our founder. You will be greatly missed, and even THANK YOU VERY MUCH, doesn't seem to express how much we appreciate you and all that you have done. A fond Mahalo!”

Services will be private. He is survived by wife, Evelyn, and children Wendy Pelligrini, Sandy Brodie, Robert Brodie and Janet Teves.