Custom Built Chip Foose Project Vehicle Unveiled at 3M Booth

Oct. 29, 2018

3M Auto will unveil its “C/28” Chevy C-10 project at the 2018 Specialty Equipment Market Association (SEMA) Show going on now in Las Vegas. The truck is a custom build from Chip Foose, who will be at booth 12145 in the North Hall to sign autographs on Wednesday, Oct. 31, from noon to 2 p.m.

“We are beyond excited not only to have a Chip Foose build in our booth, but more specifically this Foose C/28 Project,” says Matt Callahan, 3M’s global marketing manager. “Watching Chip’s vision come to life, especially on one of his own personal vehicles, has been an amazing experience. Chip is one of the best car designers and builders in the world, and he’s been an excellent partner for 3M and we are of course simply excited to be a part of it all.”

Foose has used 3M products since childhood while working in the garage with his father. As one of the best-known car designers and builders in the world, Foose has been 3M Auto’s brand ambassador since 2012.

“I’ve always been a big fan of 3M products, especially the tapes and abrasives, having used them throughout many Foose Design projects,” Foose says. “I enjoy working with a company that shares my passion for innovation and design.”

The idea for the build came to Foose a few years ago when he found a Z28 motor. This inspired him to dream about a ’67 C-10 project built to reflect what a Camaro performance packaged C-10 would have been like back in 1967, had it been offered by the factory (hence the “C/28” moniker). It took time for him to find a C-10 pickup that was in good condition with original paint, a panoramic cab and manual shift. Once he obtained the perfect C-10 pickup, he began working on the design.

“If we’re going to do a C/28 package, we should also add a few more Camaro details,” Foose said in the show. “It’s going to look like Chevy built it, but it of course was never made. Now I’m going to have the only one that ever existed.”

Fans will be able to follow the journey of Foose’s build from home on his YouTube channel on a series called “Foose Design” that will live on the Foose Design YouTube Channel ( This short series will take viewers through the process Foose went through to build the truck and the products he used to make it all happen including quite a few from the 3M Family.

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