A growing number of independent tire dealers are using social networking platforms like Facebook and Twitter to promote their businesses. But how much is too much promotion?
MTD Senior Editor Mike Manges explores this timely topic in the latest installment of his Tire Talk with Mike blog, Social media works best when truly 'social,' says expert.
Manges interviews Barry Reese, president of Tire Company Solutions, a company that helps dealers create effective social media strategies. Reese offers four tips to help dealers maximize their time and energy.
"People who get on Facebook, do it for two or three weeks, don't see any results and get frustrated with it are hurting themselves," says Reese. "You have to take the long-term view."
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