According to Nitto Tire U.S.A. Inc., the company has reached a social media milestone, becoming the first tire company to reach one million fans on its Facebook fan page .
The achievement comes on the heels of Nitto being named one of the top 10 fastest growing Facebook pages in the month of November by InsideFacebook.com. From 2010 to 2011, growth has increased by 1,000%.
“In the digital age, brands need to evolve with the fast-changing consumer communication landscape. We recognized the influence of Facebook a while back, and quickly increased our focus on digital/social media,” says Tomo Mizutani, Nitto president and CEO. “Nevertheless, reaching 1 million fans is only one of our milestones. We desire to convert our fans to become brand ambassadors by producing quality products that are truly valued by the market, and broadcasting meaningful content through our digital marketing efforts.”
Nitto Tire’s Facebook page serves as the homepage for fun promotions and contests such as the Nitto Tire Fan Drive Sweepstakes that allows fans to design a custom vehicle that could be given away as a grand prize.
The page also demonstrates Nitto’s ongoing commitment to enhance communication with their fan base. Nitto plans to further enrich their fan experience by engaging deeply into content marketing and enhancing social media monitoring. Ultimately, Nitto strives to live up to their tagline, “Fueled by Enthusiasts.”