Aftermarket Auto Parts Alliance Names VP

Oct. 23, 2023

The Aftermarket Auto Parts Alliance Inc. has named Justin Hebert vice president of category management, effective Nov. 1.

In this position, Hebert will lead the Alliance's category management department, which includes all passenger vehicles - both light and medium duty - and the group's Commercial Vehicle and Heavy Duty (CVHD) program.

“Justin continues to excel in every role he’s had with us at the Alliance,” says JC Washbish, vice president of sales and marketing at the Alliance.

“The growth we’ve seen this last year in the CVHD program under his guidance has been significant with his consistent efforts to nurture business relations with our manufacturing channel partners and new members joining the CVHD program. The category management department is in excellent hands.”

In his role for the category management position, he will lead the team and facilitate interactions between Alliance shareholders and industry channel partners. He will oversee the Category Management Committee and the Channel Partner Advisory Council.

Hebert has been with the Alliance for 10 years.

“I am humbled and excited to be a part of the great work being done by the team at the Aftermarket Auto Parts Alliance,” says Hebert.

“2023 has been a dynamic year for the Alliance and our category management efforts. There have been many firsts, and we have enjoyed incredible success thanks to the guidance of our shareholders, our category management committee and the collaborative efforts of our channel partners.”