Turbo Wholesale Tires LLC.'s new associate dealer program, Lexani Ignite, will launch in January 2024.
Turbo officially unveiled the program during the 2023 SEMA Show.
Lexani Ignite will reward Turbo’s associate dealers with quarterly incentive dollars for purchases of Turbo’s proprietary brands either directly from the Irwindale, Calif.-based company or through its network of wholesale distributors.
"Ignite will further differentiate Turbo’s brands from potential competitive offerings by giving retailers a further incentive to maximize purchases of our brands," according to Turbo officials.
“We are thrilled to be launching the Lexani Ignite associate dealer program for our loyal Lexani and RBP brand retailers," says Phillip Kane, CEO of Turbo Wholesale Tires.
“Our share gains in the last year happened because we gave dealers more and more reasons to choose our brands. Lexani Ignite is one more, very big reason for retailers to select us first”.