E-commerce platform Tirebuyer has rebranded as Treadsy, which will be a key technology solution provider for Radius, American Tire Distributors Inc.'s (ATD) new digital hub.
ATD is Tirebuyer's parent company.
"The rebrand to Treadsy will complete the organization’s shift to providing B2B2C solutions that will accelerate growth for its partners," say Tirebuyer.com officials.
