Turbo Wholesale Tires LLC announced a brand partnership with Kyren Williams, running back for the LA Rams football team.
Williams will serve as the official brand ambassador for the company’s Lexani Performance Tire brand. His teammate, Cooper Kupp was the previous brand ambassador.
“Kyren's dynamic personality and on-field performance make him the ideal athlete to represent Lexani Performance Tires and be introduced as our new NFL ambassador,” says Phillip Kane, CEO of Turbo Wholesale Tires.
"I am thrilled to become a part of Lexani Performance Tires and am eager to collaborate with the brand team," says Williams.
Williams will appear in promotional print and social media campaigns to generate greater awareness for Turbo brands.