ATD Discusses 'Reset' in Letter to Industry
On June 30, American Tire Distributors Inc. (ATD) issued an open letter to the tire industry, which reads as follows:
"To Our Industry Partners, Customers, and the Tire Community, Over the past several months, American Tire Distributors has navigated one of the most significant transitions in our company’s history. Recent shifts in our vendor portfolio mark a significant moment in our journey. We recognize the impact these changes have had on our customers, partners, and the industry - and we meet this moment with transparency, urgency and resolve.
"Today, we stand united and forward-looking, backed by a world-class team, a resilient and fully supportive vendor network, a committed ownership group and a Board of Directors that believes deeply in our mission. Together, we are not simply responding - we are rebuilding, reinvesting, and redefining our role in the marketplace.
Our Path Forward
"ATD now operates with a clean balance sheet, sufficient liquidity and the full endorsement of our ownership group. This financial flexibility allows us to invest in people, infrastructure and innovation at a time when others are constrained.
"Our strategy includes working hand-in-hand with all of our loyal manufacturer partners to fill product voids with compelling, high-quality offerings across every segment. These partners appreciate the important role ATD plays in our industry, for customers and vendors alike.
"Our service model will remain unchanged and centers on operational precision. We are doubling down on inventory availability, service reliability and order accuracy - areas where we have and will lead. Our investments in logistics technology, automation and data analytics will enable us to continue serving customers faster and smarter than ever before.
"Every decision we make begins with the customer in mind. We are investing in field teams, tools and programs designed to help our customers grow their businesses - because our success is measured by theirs.
A Message to the Marketplace
"We welcome the questions and undestand why they are being asked. We're confident in our answers and the solutions we're shaping, grounded in performance, strengthened by partnerships and driven by perseverance. This is not a return to business as usual. This is a reset of who we are and how we lead.
"To our loyal and valued customers: Your resilience, trust and entrepreneurial spirit define this industry. We are here to help you grow and thrive - with better service, better programs and better alignment. We will continue to earn your business each day, product by product, delivery by delivery.
"To our Tire Pros franchisees: You are a vital part of our future. We remain fully committed to supporting your businesses with a stronger platform, more integrated resources and an enhanced customer value proposition.
"To our vendor-partners: We will be the distributor who delivers - volume, value, growth and long-term alignment.
"To our team: We’ve built a culture defined not by adversity, but by how we rose from it. Stay proud.
"To the press and industry analysts: This is a pivotal time for ATD. What happens next will be defined not by recent events, but by the strength of our response and the power of our partnerships.
"We are not retreating, we are accelerating. This is a bold reset grounded in operational excellence, customer focus and financial strength. With the support of our team, partners and stakeholders, we are building something better. More focused. More flexible. More committed to helping our customers succeed than ever before.
"With confidence and determination, American Tire Distributors."