Tire Group International (TGI) has been named an authorized distributor for Maxxis Tire and will introduce the Maxxis Accelerate dealer program to independent tire dealers in the Pacific Northwest.

Through the agreement, TGI customers will gain access to Maxxis’ passenger, SUV, light truck and powersports tire lines.

“We are excited to partner with Maxxis Tire, a globally recognized leader in the off-road and powersports segment,” says Mark Lindsey, chief strategy officer at TGI.

“This partnership allows us to drive sales in the powersports and off-road segment to our customers while strengthening our position as a trusted distributor in the industry.”

TGI also will roll out the Maxxis Accelerate program through its Pacific Northwest distribution network. The associate dealer program will provide participating independent tire dealers with marketing support, business resources, exclusive benefits and other tools designed to help them increase sales and profitability.

“The Maxxis Accelerate program is a powerful opportunity for dealers to align with a premium brand while gaining access to tools and resources that drive growth and optimize profitability,” says Sherko HajRasouli, vice president of sales for TGI’s Pacific Northwest region.

“We’re committed to supporting our dealers every step of the way.”

Maxxis supplies tires for passenger vehicles, light trucks, motorcycles, ATVs, bicycles, lawn and garden equipment and industrial applications. The company distributes its products in approximately 180 countries and employs more than 30,000 people worldwide.

TGI distributes passenger, light truck, commercial truck, industrial, agricultural and off-road tires and tubes.