March 2023

Photo Credit: Utopia Tire
Ray Ramirez, owner of Utopia Tire & Auto Repair in Frisco, Colo., says you have to understand the customer and your surrounding environment when selling winter tires.
Photo Credit: Continental Tire the Americas LLC
“The 3PMS (designation) is a good measure for acceleration traction on medium-packed snow,” says Phillip Schrader, product manager, touring and U.S. winter tires, PLT replacement business unit, Continental Tire the Americas LLC.
Photo Credit: MTD
“It is far easier if a C-corp changes to an S-corp or LLC five years prior to selling,” says McGregor.
Photo Credit: Dreamstime
'There will be a period of adjustment and figuring out how best to incorporate true AI into the service writing and diagnostic process,' says McCarron.
Photo Credit: Michelin North America Inc.
When servicing electric vehicles, 'marketing must be considered,' says Craig Van Batenburg. 'You community needs to know what you are doing.'

More content from March 2023

Photo Credit: MTD
Dick Nordness (left), longtime executive director of the Northwest Tire Dealers Association, received a lifetime achievement award from the Tire Industry Association, presented by TIA CEO Dick Gust.
Independent tire dealers in the Pacific Northwest recently lost one of their most ardent champions when Dick Nordness, longtime executive director of the Northwest Tire Dealers...
March 10, 2023
Photo Credit: MTD
Mike Spitale, manager of the Van’s Auto Service & Tire Pros store on the east side of Akron, Ohio, says his team notices a spike in ride control service in the springtime after “people go through the winter hitting potholes and driving on unstable roads.”
Ride control has always been important to vehicle maintenance, but these services aren’t always the easiest to market to customers.
March 9, 2023
Photo Credit: MTD
'Dealers continue to struggle obtain the right level of inventory,' says Healy.
Recent industry check-ins with tire dealers leave us with the view that retail sellout trends continue to show softness on a year-over-year basis.
March 7, 2023
Photo Credit: MTD
'Dealers continue to struggle obtain the right level of inventory,' says Healy.
Looking back on 2022 — and everything that we could have done, should have done and actually did transpire — how did we, the tire dealer community, do? Let’s look at some numbers...
March 7, 2023