Central Tire Manager Jason Sparks joins The Modern Tire Dealer Show to help tire dealers prepare for off-road season and enhance the enthusiast buying experience.
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Central Tire Manager Jason Sparks joins The Modern Tire Dealer Show to discuss how tire dealers can prepare for off-road season by stocking the right inventory, guiding customers through fitment decisions and creating a buying experience that turns enthusiasts into repeat customers.
Sara Welch is Modern Tire Dealer's managing editor. She is an award-winning journalist who covered agriculture in Ohio, Pennsylvania and West Virginia for 10 years and sports for five years before coming to MTD. She can be reached at [email protected].
