The Modern Tire Dealer Show

Hosted by the editors of MTD, The Modern Tire Dealer Show provides exclusive, in-depth conversations with tire dealers, tire industry experts and other thought leaders, with the goal of helping listeners move their businesses forward.

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R/T tires are gaining attention from light truck owners who want aggressive styling and off-road capability while maintaining the ride, noise and tread-life characteristics that matter during everyday driving.

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Selling Light Truck Tires Beyond Size and Price

MTD Managing Editor Sara Welch breaks down what 28 tire manufacturers and suppliers revealed about selling LT tires more effectively.

Sept. 3, 2026

'Education is a guided tour of the information available,' says McCarron.

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Training and Education: What's the Difference?

Do you know the difference between training and education? Dennis McCarron explains why the two aren't the same in this episode of The Modern Tire Dealer Show.

Aug. 20, 2026

'AI is not something that's going to replace people, but rather act as tools to help amplify what people do – and maybe automate some of the more mundane stuff – or equip people with new information they just didn't have before to be able to perform their jobs better,' says Calum McClelland, chief operating officer of Leverege.

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How to Use AI at Your Tire Dealership

Calum McClelland, chief operating officer of Leverege, joins The Modern Tire Dealer Show to outline a playbook for using AI at tire dealerships.

Aug. 6, 2026

“We couldn’t have achieved this level of success or grown this much with just one person,' says Trevor Jensen, owner of Big O Tires Victoria. 'My father tried decade over decade to do everything himself, and he ran a good shop, but he couldn’t expand. The reason we’ve expanded is we put a lot of trust into our guys and instilled ownership with them.'

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Building a Tire Business Beyond the Owner

In this episode of The Modern Tire Dealer Show, Trevor Jensen, owner of Big O Tires Victoria in British Columbia, expands on his family's 35-year business legacy.

July 23, 2026

Investing in the potential of your team and solidifying trust and care with customers are key for growing a successful tire dealership, says Crystal Forth, regional manager at Cambridge, Ontario-based Protreadz Tirecraft Auto Centre.

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Crystal Forth: Building a Future in Tire Service

Crystal Forth, regional manager at Protreadz Tirecraft Auto Centre, joins The Modern Tire Dealer Show to share how tire dealerships can support women in the industry.

July 9, 2026

'There's a lot of fluidity ... and a lot of opportunities,' says JP Brooks, Fitment Group's chief revenue officer.

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Retail Tire Pricing: An In-Depth Look

JP Brooks, chief revenue officer at Fitment Group, joins The Modern Tire Dealer Show to discuss retail tire pricing trends for the rest of 2026.

June 25, 2026

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Gearing Up for Off-Road Season

Central Tire Manager Jason Sparks joins The Modern Tire Dealer Show to help tire dealers prepare for off-road season and enhance the enthusiast buying experience.

June 11, 2026

'Differentiate yourself with the value-add,' AG Tire Talk's James Tuschner tells farm tire dealers.

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Ag Tire Best Practices

In this episode of The Modern Tire Dealer Show, AG Tire Talk's James Tuschner shares best practices for top ag tire performance.

May 28, 2026

In the latest Endeavor to Discover podcast episode, moving past obstacles and embracing change is at the center of the conversation with Chris Messer, Mike Jones and Louie Sharp.

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Give Up What You Don't Need

Louie Sharp of Sharp Auto Body joins Chris Messer and Mike Jones to discuss pushing ahead of setbacks and creating healthier mindsets for successful living and business leadership...

May 21, 2026

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Pre-Med to ‘Tire Doctor’: Why a Medical Student Spent His Gap Year in the Tire Industry

Baqi Syed of USA Wheel & Tire Outlet Inc. explains why he chose the tire industry during his gap year and what tire dealers can learn from his experience about attracting Gen ...

May 14, 2026

Hank Feldman, president of Long Beach, Calif.-based Performance Plus Tire, has built his family's tire and custom wheel business into a nationally respected voice for the classic and vintage vehicle markets.

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Hardship to High Performance

From family tragedies to the Los Angeles Riots, Long Beach, Calif.-based Performance Plus Tire has survived it all.

April 30, 2026

'This industry has such a great runaway in front of it right now,' says Brad Templin, chief operating officer of Scott's U-Save Tires & Auto Repair, which has two stores in Illinois and two outlets in Indiana.

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Opportunities in Second-Generation Ownership

Brad Templin, chief operating officer of Scott's U-Save Tires & Auto Repair, discusses his unconventional path to ownership in this episode of The Modern Tire Dealer Show.

April 23, 2026

'We're staying the course of sticking to our core principles of integrity (and) investing in our people, which is the most critical element of our success,' says John Quirk, executive chairman of VIP Tires & Service, which is based in Auburn, Maine, and is celebrating its 100th year in business.

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Quirk Discusses VIP Tires' Century of Success

John Quirk, executive chairman of VIP Tires & Service, joins The Modern Tire Dealer Show to discuss the dealership's 100-year history and its future.

April 16, 2026

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The 2026 Playbook for Program Groups

MTD's managing editor, Sara Welch, and associate editor, Aden Graves, outline the biggest program group updates for tire dealers in 2026.

April 2, 2026

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Fearless to Courageous

James Baxter and Hunter Barton join Chris Messer and Mike Jones to share how Neighborhood Tire Pros rose to growing in profitability.

March 26, 2026

Mike Mooney says a key aspect of running any successful business is not being afraid to welcome change.

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Full Throttle: Mike Mooney Talks Motivating Teams

Mike Mooney, a former motorsports executive who is also a professional speaker and coach, joins The Modern Tire Dealer Show to share insights on motivating your teams, navigating...

March 19, 2026

'Figure out what's important to you and go after it,' says Tony Grace, CEO of Alma Tire Companies.

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What Drives Alma Tire's Success

In this episode of The Modern Tire Dealer Show, Tony Grace, CEO of Alma Tire Companies, discusses the core values behind his dealership's success.

March 5, 2026

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Fight Forward

Mike Jones, Chris Messer and Chris Jones discuss manageable strategies for setting goals and creating a path toward perseverance.

Feb. 26, 2026

'We don't want to assume anybody is going to be a short-term hire,' says Jason Lightbody of Ft. Collins, Colo.-based Houska Automotive.

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The Secrets of Successful Hiring

Houska Automotive has hiring down to a science. Jason Lightbody shares the company's secrets of success in this episode of The Modern Tire Dealer Show.

Feb. 19, 2026

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An "I Will" Attitude Is the Only Attitude

Mike Jones and Chris Messer discuss the importance of eliminating powerless words from a person's vocabulary.

Feb. 5, 2026

'To get where you want to go, you have to build a great team,' says A.J. Nealey, owner of Edgewater, Md.-based Nealey Tire & Auto.

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A Talk with Nealey Tire's 'Chief Cheerleader'

A.J. Nealey, owner of Nealey Tire & Auto, doesn't refer to himself as the CEO or president of his dealership. He's its "chief cheerleader." Find out why in this episode of The...

Jan. 22, 2026

'We, as professionals, have to be adaptabe to every situation that presents itself,' says Dennis McCarron.

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What's Your Competitive Advantage?

Your dealership's competitive advantage might not be what you think it is, says Dennis McCarron in this episode of The Modern Tire Dealer Show.

Jan. 8, 2026

Randy O'Connor, owner and principal of D2D Development Group and a monthly MTD columnist, is a special guest on this special episode of the Modern Tire Dealer Show.

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Focus on the Outcome

Mike Jones, president and master trainer at Discover Leadership Training, and Chris Messer, executive vice president of the transportation group at Endeavor Business Media, MTD...

Dec. 25, 2025

'The tariff piece will continue to be an issue,' says Jason Rook, CEO of the Independent Tire Dealers Group LLC (pictured right, with Sailun Tire Americas' Mo Tanaka.)

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Rook Talks Tiers, Tariffs and More

From tiers to tariffs, Jason Rook, CEO of the Independent Tire Dealers Group LLC, provides his take on big trends in this episode of The Modern Tire Dealer Show.

Dec. 11, 2025