Podcast: Big Revenue Comes From Putting People First

When he bought his first Big O Tires location, Kent Coleman knew nothing about tires or running a retail tire store. In the 17 years since, he’s grown to become one of the most successful dealers in the entire Big O Tires franchise.
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April 20, 2023
Photo: Kent Coleman
Kent Coleman says the success of his Big O Tires stores is driven by his people, and his company’s constant search for employees who exhibit certain qualities that show they know how to connect with customers.
Kent Coleman says the success of his Big O Tires stores is driven by his people, and his company’s constant search for employees who exhibit certain qualities that show they know how to connect with customers.

When he bought his first Big O Tires location, Kent Coleman admits he knew nothing about tires or running a retail tire store, but in the 17 years since he’s grown to become one of the most successful dealers in the entire Big O Tires franchise. All 11 of his stores outperform the national average and five are ranked in the country's top 10 sales leaders for all Big O Tires stores.

It’s quite a turnaround and Coleman has learned plenty about what works and what doesn’t. And he says it all comes down to the people.
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About the Author

Joy Kopcha
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Joy Kopcha

Managing Editor

Joy Kopcha joined Modern Tire Dealer and Auto Service Professional as senior editor in 2014 after working as a newspaper reporter for a dozen years in Kansas, Indiana and Pennsylvania. She was named managing editor of MTD and ASP in 2022, and took on that same role with Motor Age in 2024.

She is an award-winning journalist, including in 2023 when she was named a Jesse H. Neal Awards Finalist.

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