Podcast: Big Revenue Comes From Putting People First

When he bought his first Big O Tires location, Kent Coleman knew nothing about tires or running a retail tire store. In the 17 years since, he’s grown to become one of the most successful dealers in the entire Big O Tires franchise.
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April 20, 2023
Photo: Kent Coleman
Kent Coleman says the success of his Big O Tires stores is driven by his people, and his company’s constant search for employees who exhibit certain qualities that show they know how to connect with customers.
Kent Coleman says the success of his Big O Tires stores is driven by his people, and his company’s constant search for employees who exhibit certain qualities that show they know how to connect with customers.

When he bought his first Big O Tires location, Kent Coleman admits he knew nothing about tires or running a retail tire store, but in the 17 years since he’s grown to become one of the most successful dealers in the entire Big O Tires franchise. All 11 of his stores outperform the national average and five are ranked in the country's top 10 sales leaders for all Big O Tires stores.

It’s quite a turnaround and Coleman has learned plenty about what works and what doesn’t. And he says it all comes down to the people.
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About the Author

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Joy Kopcha

Managing Editor

After more than a dozen years working as a newspaper reporter in Kansas, Indiana, and Pennsylvania, Joy Kopcha joined Modern Tire Dealer as senior editor in 2014. She has covered murder trials, a prison riot and more city council, county commission, and school board meetings than she cares to remember.

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