Kevin Rohlwing Shares How to Be Ready for Anything

May 30, 2024

We talked with Kevin Rohlwing about what tire dealers need to do today to prepare for the tire store of tomorrow, and it surprisingly all came down to one word.

Joy Kopcha

Kevin Rohlwing, chief technical officer for the Tire Industry Association, says planning for the future and developing a tire dealership for the future really centers around one key theme.

When it comes to planning for the future of your tire dealership, it can be easy to become overwhelmed with all of the things to consider and prioritize. We talked with Kevin Rohlwing about what tire dealers need to do today to prepare for the tire store of tomorrow, and it surprisingly all came down to one word. Rohlwing, the chief technical officer for the Tire Industry Association, shares his thoughts on The Modern Tire Dealer Show.