Kevin Rohlwing Shares How to Be Ready for Anything
We talked with Kevin Rohlwing about what tire dealers need to do today to prepare for the tire store of tomorrow, and it surprisingly all came down to one word.
Kevin Rohlwing, chief technical officer for the Tire Industry Association, says planning for the future and developing a tire dealership for the future really centers around one key theme.
When it comes to planning for the future of your tire dealership, it can be easy to become overwhelmed with all of the things to consider and prioritize. We talked with Kevin Rohlwing about what tire dealers need to do today to prepare for the tire store of tomorrow, and it surprisingly all came down to one word. Rohlwing, the chief technical officer for the Tire Industry Association, shares his thoughts on The Modern Tire Dealer Show.
Joy Kopcha joined Modern Tire Dealer and Auto Service Professional as senior editor in 2014 after working as a newspaper reporter for a dozen years in Kansas, Indiana and Pennsylvania. She was named managing editor of MTD and ASP in 2022, and took on that same role with Motor Age in 2024.
She is an award-winning journalist, including in 2023 when she was named a Jesse H. Neal Awards Finalist.
