Being a Tire Wholesaler in a Turbulent Market

Today, we sit down with Brock Swentzel, president of wholesale at S&S Tire, to break down what's really happening in the wholesale market right now. From navigating supply chain disruptions to adapting business strategies on the fly, Brock shares insider insights on how companies cannot just survive but thrive in these challenging times. 
Sept. 4, 2025
S&S Tire Inc.
S&S Tire has 15 commercial tire locations and 13 distribution centers. Pictured is the Lexington, Ky., distribution center.
S&S Tire has 15 commercial tire locations and 13 distribution centers. Pictured is the Lexington, Ky., distribution center.

The tire wholesale industry is in the midst of a major shake-up. With market pressures mounting and competition intensifying, how do successful companies stay ahead of the curve? Today, we sit down with Brock Swentzel, president of wholesale at S&S Tire, to break down what's really happening in the wholesale market right now. From navigating supply chain disruptions to adapting business strategies on the fly, Brock shares insider insights on how companies cannot just survive but thrive in these challenging times. 

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About the Author

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Madison Hartline

Associate Editor

Madison Hartline (Gehring) is the associate editor for Modern Tire Dealer and Motor Age. Since joining MTD after graduating from The Ohio State University in 2022, she has taken on the role of managing the brand’s social media strategy, producing podcast episodes and overseeing eNewsletter content. 

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