On the Rise: Curtis Reno

Nov. 1, 2022

Curtis Reno 

Store Manager | Tire-Rama Auto Repairs and Tires | Age: 30 

What was your first job in the industry?     

I was offered a job at Les Schwab when I was 18 in 2010. 

What attracted you to the industry?             

The ability to help people on a daily basis and build relationships through earning their trust and business. 

What’s the biggest challenge you have faced in your career?    

Definitely the rise of costs of products in the automotive world -- tires, wheels, mechanical parts, etc. 

Who has had the biggest influence on your career?  

The entire leadership team here at Tire-Rama. My regional manager, Greg Harper, and our vice president and CEO, Greg Passon and David Wehr. They started from the bottom and have shown what hard work and believing in your business can lead to great things. They've always treated me like family. 

What’s your biggest accomplishment in the industry?    

Starting as a counter sales representative and growing to be able to get the opportunity to be given the opportunity to manage a store.