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    A new generation of leaders is influencing the livelihoods of today’s independent tire dealers, and Modern Tire Dealer is recognizing those who are On the Rise. Young men and women are at the forefront of the industry, and they’re helping to lead the way as our business continues to evolve at the lightning-speed pace typical of the 21st century. From product development and manufacturing all the way to the sales counter and service bays, young leaders are finding ways to propel our industry forward.

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    Honorees

    Cambric Moye

    On the Rise: Cambric Moye

    Supply chain planning manager | Nokian Tyres Inc. | Charlotte, N.C. | Age: 31
    Amelia Sapirman

    On the Rise: Amelia Sapirman

    Staff engineering manager | Goodyear Tire & Rubber Co. | Fayetteville, N.C. | Age: 27
    Rachel Morris

    On the Rise: Rachel Morris

    Director of customer experience | TireHub LLC | Columbus, Ohio | Age: 37
    Laura Kocsis

    On the Rise: Laura Kocsis

    Senior manager of advanced polymer science | Bridgestone Americas Inc. | Akron, Ohio | Age: 36
    Fallon Wilber

    On the Rise: Fallon Wilber

    Retail and commercial manager | Purcell Tire & Rubber Co. | Elko Nev. | Age: 31
    Nicole Swallow

    On the Rise: Nicole Swallow

    Raw material inventory manager | Sumitomo Rubber USA LLC | Buffalo, N.Y. | Age: 37
    Francisco Rivero From Text

    On the Rise: Francisco Rivero

    Director of programs | Independent Tire Dealers Group (ITDG) | San Antonio, Texas | Age: 39
    Betsy Koenig Goodyear

    On the Rise: Betsy Koenig Smith

    Product and sustainability marketing manager | Goodyear Tire & Rubber Co. | Akron, Ohio | Age: 34
    Brian Weathersbee

    On the Rise: Brian Weathersbee

    Senior manager of sales operations and enablement | TireHub LLC | Milton, Ga. | Age: 37
    Adam Genuario 2

    On the Rise: Adam Genuario

    Owner | AMG Enterprises dba Midas Tires and Auto Service | Branford, Conn. | Age: 34
    Ashley Parmly

    On the Rise: Ashley Parmly

    Senior manager, production control and industrial engineering | Bridgestone Americas Inc. | Murfreesboro, Tenn. | Age: 30
    Meghann Wright

    On the Rise: Meghann Wright

    Regional sales director — Ontario | Distribution Stox | Barrie, Canada | Age: 38
    Bill Durivage

    On the Rise: Bill Durivage

    Senior product strategy manager for agricultural tires | Bridgestone Americas Inc. | Akron, Ohio | Age: 32
    Jessica Belcher Goodyear

    On the Rise: Jessica Belcher

    Quality business leader on the yield team | Goodyear Tire and Rubber Co. | Lawton, Okla. | Age: 27
    Vince Audo Goodyear

    On the Rise: Vincent Audo

    Quality team manager | Goodyear Tire & Rubber Co. | Topeka, Kan. | Age: 35
    Daniel Perez

    On the Rise: Daniel Perez

    Purchasing analyst | Tire Group International | Miami, Fl. | Age: 33
    Kyle Moore

    On the Rise: Kyle Moore

    Owner and regional manager | Moore Tires | Rock Falls, Ill. | Age: 29
    Tyler Scott

    On the Rise: Tyler Scott

    Regional sales manager | Nokian Tyres Inc. | Chicago, Ill. | Age: 33
    Jack Wiseman

    On the Rise: Jack Wiseman

    Director of business analytics and operational intelligence | Sun Auto Tire & Service Inc. | Mesa, Ariz. | Age: 30
    Kristen Swinehart Goodyear

    On the Rise: Kristen Swinehart

    General manager for sellout | Goodyear Tire & Rubber Co. | Akron, Ohio | Age: 36
    Katie Cofield

    On the Rise: Katie Cofield

    Director of sales | American Tire Distributors Inc. (ATD) | Cullman, Ala. | Age: 37
    Toby Williams

    On the Rise: Toby Williams

    Co-owner | Pelc Tire & Service | Saraland, Ala. | Age: 34
    Kevin Dunn

    On the Rise: Kevin Dunn

    Store manager | Southern Tire Mart | Atmore, Ala. | Age: 39
    Lima Zheng

    On the Rise: Lima Zheng

    Engineering manager | Goodyear Tire & Rubber Co. | Himeji, Japan | Age: 38
    Ray Li

    On the Rise: Ray Li

    Supply chain expert | Goodyear Tire & Rubber Co. | Shanghai, China | Age: 37
    Heather Smith

    On the Rise: Heather Smith

    Assistant manager | Mr. Tire/Monro Inc. | Bridgeville, Del. | Age: 38
    Paul Sepetjian

    On the Rise: Paul Sepetjian

    Head of private brands | Turbo Wholesale Tires | Arcadia, Calif. | Age: 27
    Adam Probasco

    On the Rise: Adam Probasco

    Part owner and manager | Conrad Tire and Auto Inc. | Conrad, Iowa | Age: 33
    Caitie Lytle

    On the Rise: Caitlyn Lytle

    Principal industrial engineer — commercial plant lead | Bridgestone Americas Inc. | Lebanon, Tenn. | Age: 30
    Iris Ocasio

    On the Rise: Iris Ocasio

    Senior product planning and development | Bridgestone Americas Inc. | Nashville, Tenn. | Age: 30
    Patricia Emilia Troncoso Vidal Goodyear

    On the Rise: Patricia Emilia Troncoso Vidal

    Technology team leader | Goodyear Tire & Rubber Co. | Danville, Va. | Age: 33
    Kayla Heiar

    On the Rise: Kayla Heiar

    Chief administrative officer | Moore Tires | Rock Falls, Ill. | Age: 30
    Stephen Hall 2

    On the Rise: Stephen Hall

    L2 Manager | Chapel Hill Tire | Hillsborough, N.C. | Age: 37
    Chris Moody

    On the Rise: Chris Moody

    Director of sales | Canada Tire Inc. | Montreal, Canada | Age: 36
    Chris Woods 2

    On the Rise: Chris Woods

    Truckstop channel manager | Bridgestone Americas Inc. | Brentwood, Tenn. | Age: 36
    Tony-Suglio-web

    On the Rise: Tony Suglio

    Tony Suglio  Director of strategic distribution for commercial solutions | Bridgestone Americas Tire Operations LLC | Age: 37  What was your first job in the industry...
    Cody-Lang-web

    On the Rise: Cody Lang

    Cody Lang  Vice president of sales | Tire Solutions | Age: 31 What was your first job in the industry?  My first job in the tire industry was a warehouse/driver position...
    Nicole-Thigpen-web

    On the Rise: Nicole Thigpen

    Nicole Thigpen  Office Manager - Dublin | Dorsey Tire Co. Inc. | Age: 35  What was your first job in the industry?      My first job in the ...
    Sarah-Thompson-web

    On the Rise: Sarah Thompson

    Sarah Thompson Store manager | Fantastic Rentals dba Tire Time | Age: 28 What was your first job in the industry?     Small sales. What attracted you to the industry...
    Truman-Geary-web

    On the Rise: Truman Geary

    Truman Geary  Outside sales representative | Best One Tire & Service | Age: 30 What was your first job in the industry?      Service technician. ...
    Renan-Ludscher-web

    On the Rise: Renan Ludscher

    Renan Ludscher  Database manager | ATEQ TPMS Tools | Age: 32 What was your first job in the industry?      Technical support for ATEQ TPMS.  What...
    LeanneVarney-web

    On the Rise: Leanne Varney

    Leanne Varney  Associate manager of marketing communications | Apollo Tyres Ltd. | Age: 38  What was your first job in the industry?      Team secretary...
    Jeff-Wallick

    On the Rise: Jeff Wallick

    Jeff Wallick  Director of training | K&M Tire Inc. | Age: 35  What was your first job in the industry?  My very first job was working at an independent tire...
    Tim-Maust-web

    On the Rise: Tim Maust

    Tim Maust  Region grade manager | Liberty Tire Recycling LLC | Age: 34 What was your first job in the industry?      My first job in the industry was ...
    Jane-Yi-web

    On the Rise: Jane Yi

    Jane Yi  Development engineer principal | Goodyear Tire & Rubber Co. | Age: 39  What was your first job in the industry?      My first job in...
    Andrea-Zabell-web

    On the Rise: Andrea Zabell

    Andrea Zabell Manager | Waterloo Tirecraft | Age: 38 What was your first job in the industry? I started as a parts driver for the company I now manage. After arriving at the shop...
    Carson-Cornelius-web

    On the Rise: Carson Cornelius

    Carson Cornelius  Chief Operating Officer | Zurcher Tire, Inc. | Age: 35 Tell us about your current job and responsibilities. How do you spend your workday?  As...
    Baker-Ghanim-web

    On the Rise: Baker Ghanim

    Baker Ghanim  District manager | Ghanim Group dba Tire Store Service Center | Age: 35 What was your first job in the industry?      Tire tech.  What...
    Cole-McElroy-web

    On the Rise: Cole McElroy

    Cole McElroy  Southeast regional sales manager | Pre-Q Galgo Corp. | Age: 31 What was your first job in the industry?      I started helping out at my...
    Ryan-McMullen-web

    On the Rise: Ryan McMullen

    Ryan McMullen  Commercial division operations manager | Sullivan Tire Co. | Age: 38  What was your first job in the industry?      While in high ...
    Marshall-Gillespie

    On the Rise: Marshall Gillespie

    Marshall Gillespie  Director of commercial proprietary brands | American Tire Distributors Inc. | Age: 33 What was your first job in the industry?     ...
    Jason-Meeks-web

    On the Rise: Jason Meeks

    Jason Meeks  Strategic account manager | Bridgestone Americas Tire Operations, LLC | Age: 36 What was your first job in the industry?      I was hired...
    Brian-Beers-web

    On the Rise: Brian Beers

    Brian Beers  President | Prenlyn Automotive Group | Age: 35  What was your first job in the industry?      My family has been in the Midas business...
    Aaron-Miguel-web

    On the Rise: Aaron Miguel

    Aaron Miguel  Strategic account manager, government | East Bay Tire Co. | Age: 37  What was your first job in the industry?      I started as a temp...
    John-Grieshop-web

    On the Rise: John Grieshop

    John Grieshop  Owner | John’s Tire Service LLC | Age: 39 What was your first job in the industry?      Tire tech.  What attracted you to the...
    Katy-Fetty-web

    On the Rise: Katy Fetty

    Katy Fetty  All-Terrain Product Development Engineer | Goodyear Tire & Rubber Co. | Age: 32 What was your first job in the industry?      My current...
    Clayton-Millay-web

    On the Rise: Clayton MIllay

    Clayton Millay  President of commercial operations and manufacturing | McMahon’s Best One Tire & Auto Care  | Age:39  What was your first job in the industry...
    Josh-Nevill-web

    On the Rise: Josh Nevill

    Josh Nevill  Manager | Tirecraft Canada Inc. | Age: 36 What was your first job in the industry?  Road service tech.  What attracted you to the industry?  ...
    Jesse-Hayes-web

    On the Rise: Jesse Hayes

    Jesse Hayes  Maintenance manager | Liberty Tire Recycling LLC | Age: 37 What was your first job in the industry?      My first job was working as a mechanic...
    Jason-Paul-web

    On the Rise: Jason Paul

    Jason Paul  Sales manager | Take Off Tire LLC | Age: 27 What was your first job in the industry?      My current job at Take Off Tire. I have been working...