O'Connor: The Power of Perspective

From up close, it can feel like the industry is growing beyond recognition. Step back, however, and the fundamentals haven’t changed.
March 10, 2026
7 min read

I'd like to invite you to take a walk back in time. If you close your eyes and visualize yourself in most any space or event from decades ago, you’ll notice that everything was big. Walk back into your old high school gym decades after graduation and we all notice something immediately: it's small. The ceiling seems lower than you remember. The bleachers feel closer together. The court that once hosted pep rallies, playoff games and all sorts of character-building activities, now look like they could barely fit a junior varsity practice. It’s disorienting - until we realize the truth. The gym didn’t change. We did.

What a great lesson for business. Let’s dig deeper.

In the moment, everything feels enormous. Problems loom large. Decisions feel irreversible - sometimes terminal. The pressure of competition, staffing, technology and margins can make even the most seasoned dealers feel like they’re standing in the middle of a packed gym with all eyes on them. But perspective has a way of shrinking things down to their true size, so let's use it.

Most of us can point to moments that felt overwhelming at the time. A key technician quits unexpectedly. A large commercial account moves its business. A new competitor opens nearby. In the moment, those events feel defining. They're large. They keep us up at night. They spark doubt. They create urgency that borders on panic.

Years later, we’re able to look back and realize those moments weren’t disasters but rather turning points. They forced better processes. They exposed weak systems. They encouraged delegation, training or reinvestment. What once felt massive now barely registers in the rearview mirror. So what's the lesson we can learn from it? The lesson is that scale was distorted by distance. We were simply standing too close.

There’s no shortage of headlines telling us our industry is getting more complicated. Vehicles are more advanced. Customers are more informed. Technology is more expensive. Labor is harder to find. Consolidation continues.

From up close, it can feel like the industry is growing beyond recognition. Step back, however, and the fundamentals haven’t changed nearly as much as it seems. Customers still want honesty and consistency. Vehicles still need tires, alignments and inspections. Employees still want clear expectations and respect. Successful shops still win by executing the basics better than the competition.

This industry changes around the edges, but stability comes from mastering the core. Those of us who keep perspective don’t chase every trend or fear every headline. We evaluate what matters, ignore what doesn’t and make measured decisions instead of emotional ones. It's scale awareness.

With experience, scale awareness brings a different response. Leaders who’ve been through cycles - good and bad - develop a sense of proportion. They know which issues require immediate action and which ones will resolve with time, consistency or better communication. They know that perspective is what separates reactive managers from steady leaders. Strong leaders don’t dismiss problems, but they also don’t inflate them. They slow the moment down. They zoom out. They listen to the walls and scale decisions accordingly.

Taken one step further, the healthiest operations don’t keep perspective at the top. They spread it throughout the shop. When an advisor is rattled by one unhappy customer or a technician gets discouraged by sub-goal production, leadership matters most. Calm and intentional direction reframes the situation. One tough repair order doesn’t define performance. One mistake doesn’t erase trust. One slow week doesn’t signal failure. Teams who understand this operate differently. Stress stays lower. Communication improves. Turnover drops. People make better decisions when they aren’t constantly reacting to false impressions of scale. Quantified, it can be defined as this: perspective plus communication equals culture.

Many of today’s “big” issues will someday feel small. Digital inspections that once felt risky are now standard. Equipment investments that caused hesitation now feel obvious. Staffing challenges that seemed impossible have led to better onboarding, training and accountability. Time has a way of revealing what truly mattered versus what only felt urgent. That doesn’t mean challenges should be ignored. It means they should be sized correctly.

If there’s a takeaway here, it’s this: step back. Look at your business or your role from a macro perspective - from five years out, not five feet away. Ask yourself which problems will still matter next year, what's your 80/20 impact today and which problems only feel large because you’re standing too close.

Perspective doesn’t make leadership easier, but it makes it clearer. And clarity is super-helpful in making decision and building steadier teams and stronger businesses

The gym didn’t get smaller. We got bigger. The same can be true for our businesses, our shops, our bays and our workstations, if we choose to see it that way. 

 

 

 

About the Author

Randy O'Connor

Randy O'Connor

Tire and auto industry veteran Randy O’Connor is the Owner/Principal of D2D Development Group (Dealer to Dealer Development Group.) He can be reached at [email protected]. For more information, please visit www.d2ddevelopmentgroup.com.

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