Sumitomo Ends Falken Formula Drift Relationship

Dec. 21, 2022
Sumitomo Rubber Industries Ltd. is ending its Falken brand's Formula Drift driving program, as well as its support within the Champ Off Road Racing series.“As many companies reassess their overall strategies to better handle potential constraints, Falken has decided to move its resources in different directions,” stated a company representative. “We’re placing a sharper focus on the launch of a number of new products and will transfer marketing assets to ensure their successful introduction and subsequent roll-out to both our retail partners and consumers.“We have appreciated the years of working alongside the folks at these sanctioning bodies, as well as the amazing drivers and team members who have represented the Falken brand for so many years.

"The results of both drifting and Champ off-roading have helped strengthen the reputation of our tires, our company and the friendships we have built along the way.”