American Tire Distributors Inc.'s (ATD) Hercules brand has teamed up with several college basketball conferences to raise awareness for mental health in student-athletes.
The effort will include fundraisers and the social media campaign of #RideOnOurMentalStrength.
ATD will donate $1 for every three-point shot made during the regular season men’s and women’s conference games in the Southland Conference, West Coast Conference, Western Athletic Conference, Central Intercollegiate Athletic Association and the Sun Belt Conference.
ATD also will donate $1 for every free throw made during the regular season men’s and women’s conference games in the Big South Conference.
“People often suffer in silence or are reluctant to share their experience when it comes to mental health,” says Josh Simpson, president, Hercules.
“We’re proud to partner with these six conferences to support programs that bring awareness to and enhance the well-being of student-athletes and it is our sincere hope that the outcome of our efforts, today, will positively impact these young men and women for years to come.”