The Blackhawk brand has been named a sponsor of Bellator MMA, a global mixed martial arts (MMA) organization. Blackhawk branding will be featured on in-cage signage and Bellator social media posts.
The organization recently staged an event on Nov. 18 at Wintrust Arena in Chicago, Ill., that aired on Showtime.
“We’re thrilled to become the ‘official tire’ of an iconic MMA brand like Bellator," says Mark Pereira, director of marketing for Blackhawk.
"This sponsorship aligns perfectly with Blackhawk Tire's rugged attitude and the inspired performance we put behind every product we manufacture, taking each tire from initial concept to the streets."