Atturo Renews MMA Partnership

Atturo Tire Corp. is continuing its partnership with the Professional Fighters League mixed martial arts organization for its 2026 season.
March 23, 2026
Atturo
This year's deal will feature the Atturo brand via 'in-arena branding at all 10 PFL events held in the United States,' prominent broadcast presence across North American airings of PFL events on ESPN platforms and more.

This year's deal will feature the Atturo brand via "in-arena branding at all 10 PFL events held in the United States," prominent broadcast presence across North American airings of PFL events on ESPN platforms and more.

Atturo Tire Corp. is continuing its partnership with the Professional Fighters League (PFL) mixed martial arts organization for its 2026 season.

Atturo remains the Official Tire Partners of the PFL.

Atturo officials say the renewed partnership "follows a successful 2025 campaign" that generated "over three hundred million impressions for Atturo across TV broadcast, online views and social media content."

This year's deal will feature the Atturo brand via "in-arena branding at all 10 PFL events held in the United States," prominent broadcast presence across North American airings of PFL events on ESPN platforms and more.

Atturo also has announced two official brand ambassadors for the 2026 season: Logan "Storm" Storley and Sergio Pettis.

"Atturo is proud to remain the Official Tire Partner of the PFL in North America,” says Michael Mathis, president of Atturo Tire. “The PFL’s North American fan base is passionate, fast-growing and deeply engaged — exactly the kind of audience that resonates with our high-performance product line."

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