Discount Tire Will Offer Enhanced Data for Fleet Customers

Aug. 24, 2021

Discount Tire and Motorq are offering a new connected vehicle data analytics platform to Discount Tire’s fleet customers. The platform will analyze live data streamed directly from connected vehicles, giving fleets valuable insights.

"Now more than ever, fleet managers can benefit from data that makes their fleets more efficient, safe and increases the health of fleet vehicles,” says Chris Adams, vice president at Discount Tire. “What’s most exciting to us is the ease of getting started: no third-party hardware or software. We believe this is a big benefit for fleet customers of all sizes.”

"Motorq’s cloud-based system ingests and monitors embedded telematics data, runs advanced analytics, contextualizes the insights with other information sets - such as weather and mapping - and delivers those insights to fleet owners via customized dashboards and other reporting tools," say Discount Tire officials.

“By implementing Motorq’s dongle-less telematics solution into our suite of service offerings, our sales team has more tools to offer fleets that help reduce operating expenses and gain visibility into the safety of their vehicles and drivers,” notes Craig Cheatle, national head of business development at Discount Tire.

 Motorq’s platform tracks and reports on the location and movement of every registered fleet vehicle.

"With geofencing, fleet managers can also quickly determine if a vehicle is taking unauthorized trips either outside a zone or during after hours. Data on idling helps fleet managers better control both fuel costs and overall emissions. Having this data can streamline operations and reduces costs for fleets," say Discount Tire officials.

A dashboard displays the list of fleet vehicles and any needed maintenance or repairs. 

"Rather than a technician visiting each vehicle to check diagnostic testing codes, the vehicle broadcasts any issues to the fleet manager. This allows technicians more time to spend fixing issues rather than looking for them, which can lead to lower costs and a healthier fleet.

Motorq also can track a range of driver behaviors, "including acceleration and hard braking and speeding. The dashboard makes it easy for fleet managers to identify risky driving behavior by drivers and put an improvement plan in place. Safer drivers can contribute to reduced insurance premiums for fleet managers.

Dean Muglia, Discount Tire's CEO, discusses the Scottsdale, Ariz.-based dealership's fleet service investments in this exclusive interview with MTD Editor Mike Manges.

Latest in Retail

Scott's U-Save Tires & Auto Repair
Goodyear Tire & Rubber Co.