Tirebuyer Forms Partnership with Tread Connection

Aug. 20, 2021

Tirebuyer has formed an exclusive partnership with mobile tire franchisor, Tread Connection. Through the partnership, Tread Connection’s operations will evolve to be the builder, trainer and support solution provider for Tirebuyer under its new TREADSY brand.

 “The mobile tire replacement market is evolving quickly, and convenience is king for consumers,” says Tirebuyer CEO Michael Welch. “This partnership gives us the capabilities to scale our mobile offering expeditiously, further enabling our manufacturing and retailer partners to address the booming mobile demand being driven by both consumers and fleet customers.”

Tirebuyer will use TREADSY as the identity for its mobile solutions division, which will provide products and services to the mobile van market and other parts of the expanding digital motoring services ecosystem.

More than 11,000 existing Tirebuyer brick and mortar install partners and over 80,000 American Tire Distributors Inc. customers and partners "will be given the opportunity to add a TREADSY van to their business to provide mobile tire installation services to their own consumers in exclusive geographic territories," say Tirebuyer officials.

"Tread Connection’s existing network of franchisees will be integrated with the TREADSY brand and technology that will also be assigned preferred territories within Tirebuyer.com."

 Paul Hosage, president of Tread Connection, says his company's relationship with Tirebuyer "was built on our shared vision of creating value for operators. In this unique marketplace, we wanted to ensure we could provide steady upside for our franchisees and their future sales income opportunity.

"TREADSY is a unique solution that will secure exclusive territories for our franchisees and this partnership with Tirebuyer enables us to follow our strategic objective of becoming an innovative and market-leading mobile van operator in the U.S.”