Figure Out EV Owners' Priorities, Says SRNA

April 27, 2023

“Every driver has their own set of priorities,” says Tsuyoshi Johnson, product manager, PCR tires, Falken Tires, Sumitomo Rubber North America Inc. (SRNA).

“This was true before EVs and with the introduction of EVs comes a new set of expectations” from consumers when buying tires.

“Whether their main priority is a quiet ride, maximizing range, better wear characteristics to hold up to the immediate torque output of EVs or a balance of all the above - (this) will determine if a tire will meet expectations,” says Johnson.

“It all really comes down to personal preference.

“As long as a tire meets the standard criteria (load index, speed rating, etc.) for a vehicle, previously existing tires will provide the basic services they provide for non-EV vehicles,” he says.

“It’s when you ask vehicle owners what they expect from a set of tires that you should consider whether certain products can deliver on their expectations.

“EVs don’t require tires that were specifically designed and manufactured for EV applications. However, there will be EV owners who prefer tires that were specifically designed for their vehicle if their driving habits align with those tires’ main performance attributes.”

Stay tuned to as more tire manufacturers weigh in on the subject of EV tires.

Other tiremakers' thoughts can be found here:

'The Market is Going EV,' Says Pirelli

Need For EV Tires ‘Has Never Been Greater,’ Says Sailun

About the Author

Mike Manges | Editor

Mike Manges is Modern Tire Dealer’s editor. A 25-year tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies and served as MTD’s senior editor from 2000 to 2010.